International bank card operator Visa has announced a partnership with NFT author, artist Micah Johnson, to launch a new social project to help NFT creators.

According to the company’s press release, the collaboration aims to create a learning project that will help NFT creators better understand the non-interchangeable token industry and teach them how to use various public blockchain networks to develop and sell their digital works.

Visa will connect NFT creators with its network of payment partners. This will benefit digital artists by expanding their audience reach and driving business growth.

The decision to launch the training project came two months after the company purchased NFT CryptoPunk #7610 for 49.5 ETH, which was about $150,000 at the time of purchase.

The company recently announced that it would select a group of artists to create NFT Visa. Any author can apply for the contest. The U.S. payments service is ready to sponsor the group and offer consulting services.

Visa’s new NFT education partner is former Major League Baseball (MLB) player Micah Johnson. After retiring from sports in 2018, he became an artist.

Johnson created NFT Aku with an image of an African-American boy wearing a big space helmet who dreams of becoming an astronaut. NFT Aku was sold in February 2021 for more than $2 million within twenty-four hours. Micah Johnson believes the project’s mission is very important to the development of the NFT industry.

„I’m excited about the opportunity to work and learn from a trusted brand like Visa. Together, we want to give NFT creators the resources they need to stay at the forefront of this revolution.”

Recall that the Chinese company Alibaba recently launched a marketplace NFT to sell tokenized intellectual property licenses by trademark owners. The U.S. division of the cryptocurrency exchange FTX created a platform for the purchase and sale of NFT. The platform supports Solana blockchain tokens, but will not host NFTs that offer royalties.